People aren't finding your app
Check search relevance, competition, target markets, and availability. Start with the keyword and listing audit.
Celesta Digitalz / App growth
App store optimization services.
Help the right people discover your app and see a reason to install it. Build a clear plan for the Apple App Store and Google Play, from keywords and creative to testing and measurement.
iOS & Android · Scope built around your app
01
Get discovered.
Search intent · Keyword relevance · Metadata
02
Give people a reason.
Clear copy · Screenshots · Store conversion
03
Learn from each install.
Source reports · Test results · User quality
Research → Publish → Measure → Refine
Relevant visibility
Focus on searches that match what your app does.
A stronger store page
Make the value clear before someone downloads.
Useful measurement
Connect changes with data and the next decision.
The right starting point
What is app store optimization?
App store optimization (ASO) helps people find your app and choose to download it. It connects keyword research, listing copy, creative assets, and testing.
The aim is to improve relevant discovery and store conversion. Your plan should also consider whether those downloads bring people who use and value your app.
Find a starting point for your appFind the point of frictionYour app is live.
Your app is live.
Where does growth stall?
Different symptoms need different checks. Understand the problem before changing the words, the creative, or the acquisition plan.
Views aren't becoming downloads
Review the message, screenshot order, trust signals, and traffic fit. Focus on the store conversion journey.
Growth depends on paid traffic
Separate organic and paid sources before drawing conclusions. Check where each channel contributes.
Downloads don't become active users
Look at onboarding, expectations, and app quality. Bring the product team into the review.
Scope around the problemASO services for every
ASO services for every
part of the journey.
Choose the work your app needs. Your proposal should state what is included, what you receive, and who completes each task.
Keyword & market research
Find the searches that fit your app, its features, and the users you want to reach.
Scope & deliverables
Review competitor positioning, user needs, and search language by store and market. Group related terms into a keyword map, sometimes called a semantic core. Prioritize relevance alongside the data available.
Output: A keyword map, market notes, and a clear list of priorities.
Metadata & listing copy
Make your app's purpose clear in the text people see before they download.
Scope & deliverables
Metadata is the text that describes your app. Scope can cover the app name, subtitle, keyword field, and store descriptions. Each version should fit the store's rules and match what your app can do.
Output: Copy for agreed fields, with changes and limits clearly marked.
Creative & conversion
Show the value of your app through clear screenshots, icons, and preview content.
Scope & deliverables
Review the message, visual order, and real app features shown. Conversion rate optimization (CRO) focuses on how often the measured audience takes the download action. Define whether your quote covers a brief, design, or video production.
Output: A creative brief and agreed production or review scope.
Native A/B testing
Compare a clear idea with the current listing and learn from the result.
Scope & deliverables
A hypothesis is the idea a test checks. Apple Product Page Optimization and Google Play store listing experiments provide native testing options. Use supported fields and review the result's confidence before choosing a change.
Output: A test plan, decision criteria, and findings with any limits.
App store localization
Adapt the words and creative to the way people search in each market.
Scope & deliverables
A locale is a language-and-market setting. Research local user needs before rewriting a listing. Agree which languages, images, and reviews the project includes. Translation inside the app has its own scope.
Output: A market plan and agreed listing or creative adaptations.
Ratings & review insights
Turn user feedback into useful actions for your listing and product team.
Scope & deliverables
Look for unclear claims, common questions, and recurring faults. Use legitimate feedback and response practices. Google Play prohibits tactics that manipulate ratings, reviews, or install counts.
Output: Feedback themes and actions assigned to marketing, support, or product.
ASO audits & launch planning
Choose the right starting point for a live app or an upcoming launch.
Scope & deliverables
An audit checks the listing, search presence, competitor context, and available store data. Launch planning can cover initial keywords, copy, creative, and reporting needs. Separate an assessment from the work required to apply it.
Output: A prioritized plan with dependencies and owners.
Attribution & reporting
Understand where installs come from and what the data can support.
Scope & deliverables
Attribution connects an outcome with a source. Keep paid and organic channels separate, and record releases or campaigns that may affect results. Review retention and business outcomes when the data and permissions allow it.
Output: A baseline, agreed metrics, and a report of changes and next steps.
ASO & paid acquisition
Keep your store page aligned with the promise people see in an ad.
Scope & deliverables
Apple Ads and Google Ads can bring paid traffic to app listings. Review message consistency and report paid activity separately. Campaign management, advertising spend, and in-app paywall work need their own scope.
Output: An agreed plan for how listing work connects with paid activity.
Apple and Google Play have different rules. Store access, asset production, supported languages, and paid campaign work belong in the agreed scope.
Discuss your scopeTwo stores. Different workflows.App Store and Google Play.
App Store and Google Play.
A plan for each platform.
iOS and Android listings need platform-specific copy and tests. Start with the right fields, limits, and reporting tools.
iOS
Apple App Store
- App name
- 30 characters
- Subtitle
- 30 characters
- Keyword field
- 100 characters
- Native testing
- Product Page Optimization
- Audience pages
- Custom Product Pages
Use App Store Connect to manage listing work and review the available data. Keep your metadata relevant to the app's real features.
Android
Google Play
- App name
- 30 characters
- Short description
- 80 characters
- Full description
- 4,000 characters
- Native testing
- Store listing experiments
- Audience pages
- Custom Store Listings
Use Play Console for the supported listing, testing, and reporting workflows. Write useful copy without repetitive or irrelevant keywords.
Field limits: Apple product-page guidance and Google Play listing guidance.
How do custom pages differ from A/B tests?
Tailor the message to an audience
Custom Product Pages and Custom Store Listings let you vary what users see. Approved Apple custom pages can also receive search traffic through assigned keywords.
Apple custom-page requirementsTest a specific idea
An experiment compares a change with the current page. Check supported fields, eligibility, the audience, and the result's confidence before making a decision.
Google Play experimentsChoose a starting pointThe right support
The right support
for your app's stage.
A new app and an established listing need different work. Use these options to shape a custom proposal.
ASO audit & roadmap
For a live app that needs a clear diagnosis and a prioritized plan.
- Listing and competitor review
- Keyword and market opportunities
- Creative and conversion findings
- Tasks, owners, and dependencies
App launch support
For a team preparing its first listing or entering a new market.
- Search and audience research
- Initial metadata and copy plan
- Creative requirements and review
- Launch and reporting checklist
Ongoing ASO support
For an app that needs recurring work, testing, and measurement.
- Agreed listing updates
- Creative and test priorities
- Market and competitor reviews
- Reports and next actions
Already have an in-house team? Scope ASO consulting around the decisions or tasks where you need support. Keep delivery responsibilities clear from the start.
From research to actionAn ASO process
An ASO process
with clear next steps.
Connect each task to an owner, an approval, and a way to review the result. Plan around your app's release schedule.
Delivery dates and growth results are different.Store reviews, traffic, and competition affect when enough data is available. Agree on work deadlines and measurement checkpoints separately.
- 01
Understand the app
Define the audience, target markets, current obstacles, and the business goal.
- 02
Set the baseline
Record current listing and store data before choosing which issues to address.
- 03
Prepare and review
Research keywords, draft copy, and plan the creative or tests within scope.
- 04
Approve and publish
Complete reviews, assign the publishing owner, and submit eligible updates.
- 05
Measure and refine
Review the data, record other influences, and choose the next useful action.
When your app has little trafficASO for apps
ASO for apps
with little traffic.
You can improve unclear copy and research your audience with limited traffic. A reliable experiment may need more visitors.
Apple can mark a test inconclusive when the data cannot support a clear choice. A small reported gain alone doesn't establish a winner.
How Apple reports test confidenceStart with diagnosis
Review relevance, copy clarity, user feedback, and app quality. Prioritize changes with a clear reason.
Test one clear hypothesis
Choose the supported workflow and define the audience, baseline, and decision criteria.
Keep the uncertainty visible
Record what the test could establish. Decide whether to revise the idea, continue, or stop.
See how the work is framedUseful outputs.
Useful outputs.
Clear next actions.
A good audit helps your team choose what to do next. Each recommendation should include its evidence, owner, and way to check the outcome.
- Understand the problem before choosing the fix
- Keep the hypothesis separate from a proven result
- Record releases and paid activity alongside the work
- Review app-specific evidence before choosing a provider
- Question to investigate
- People reach the listing but don't download. Is the main benefit clear in the first screenshots?
- Proposed action
- Review user feedback and prepare a more focused screenshot sequence.
- Evidence to review
- Traffic relevance, available test results, and the store's conversion report.
- Decision
- Apply a supported finding or record why the result remains uncertain.
A planning example, not a client case study or a claimed performance result.
Published industry case studiesASO case studies.
ASO case studies.
See the reported numbers.
Examples from RadASO and Gummicube show how app teams approach search and conversion. These projects were delivered by the named agencies, not Celesta Digitalz.
Reported by RadASO
monobank
Banking · Apple App Store · Ukraine
- Organic installs
- +25%
- Organic impressions
- +63%
The challenge
Find further search growth for an established banking app.
The approach
RadASO expanded keyword coverage and revised metadata across three language localizations.
Published 21 March 2022. The report discusses growth against the same period a year earlier; exact measurement dates are not supplied in the article text.
Read RadASO's monobank case study ↗Reported by RadASO
Uklon
Ride-hailing · Apple App Store · Ukraine
- App units
- +43%
- Search impressions
- +40%
The challenge
Improve search discovery while keeping the app's branding prominent.
The approach
RadASO refined keyword relevance and prepared three localizations over two metadata iterations.
Published 22 March 2022. Figures use the source's labels. The article does not provide a complete dated baseline in its text.
Read RadASO's Uklon case study ↗Reported by Gummicube
Sephora
Beauty retail · Store conversion testing
- Conversion increase
- +30%
- Short-description test themes
- 3
The challenge
Turn improved app visibility into more downloads.
The approach
Gummicube researched feature-led messaging and compared three Google Play short-description themes with the existing version.
The 30% figure is the source's overall conversion headline. Its test estimate is a separate metric. A full measurement window for the headline is not specified.
Read Gummicube's Sephora case study ↗Figures are self-reported by the original agencies and have not been independently verified here. Each case uses its own app, market, and measurement method. They are examples, not forecasts for your app.
Voices from the ASO industryPublished client
Published client
testimonials.
Short excerpts from feedback published by RadASO and Gummicube. These clients are reviewing those agencies; they are not endorsing Celesta Digitalz.
“We’ve doubled the volume of our ranked keywords.”
“They were super organized.”
“With Gummicube, we've expanded our visibility by 141% with large growth in conversions across all channels.”
Measure what changedASO reporting.
ASO reporting.
From discovery to user value.
A baseline records performance before changes. Keep the store, market, dates, and traffic source attached to each metric.
01
Visibility & listing visits
Check whether the app appears for relevant searches and reaches potential users.
02
Conversion & downloads
Review the store's defined conversion metric and downloads by available source.
03
Activation & retention
Where data allows, check whether users begin using the app and return.
04
Trials, subscriptions & revenue
Connect acquisition with business goals when the data supports that analysis.
App Store Connect
Use the available Apple listing, acquisition, and experiment reports to review agreed work.
Google Play Console
Review listing and test data, plus app-quality signals where access is available.
Research tools, with context
Agree which third-party data and licenses the project needs. A tool score is one input to a decision.
Crashes and other app-quality issues need product-team support. Android vitals can affect Google Play visibility.
A plan that fits the appASO for the app
ASO for the app
you're building.
Scope the work around how people find, choose, and use your app. Category alone doesn't define the strategy.
Startups & new apps
Clarify the value, research demand, and prepare the initial store presence.
SaaS & productivity apps
Connect relevant searches with the task your app helps people complete.
Shopping & marketplaces
Explain what users can find, compare, or buy through the app.
Finance & utility apps
Use clear feature descriptions and accurate claims that match the product.
Games & entertainment
Show the experience clearly and review whether downloads lead to active use.
Apps entering new markets
Review local search language, expectations, and the assets each market needs.
ASO needs an app-store presence. Web-only products need website SEO.
Custom-quote pricingWhat does app store
What does app store
optimization cost?
Celesta Digitalz uses custom ASO quotes. The price depends on your app, markets, and the work you need.
Compare written scopes before comparing fees. An audit, launch project, consulting engagement, and ongoing plan involve different work.
- 01Apps, stores & markets
Which listings, countries, and languages need support?
- 02Copy & creative
Does the work include briefs, design, revisions, or video production?
- 03Tests & reporting
Which experiments, metrics, and review periods are in scope?
- 04Implementation & ownership
Who approves, publishes, and owns the delivered assets?
- 05Separate costs
Confirm advertising spend, software, translation, and licensed assets.
ASO audit
Custom quote
Based on the listings and markets reviewed.
- Listing and keyword assessment
- Competitor and creative review
- A prioritized action plan
App launch package
Custom quote
Based on your stores, locales, and assets.
- Research and initial metadata
- Agreed creative preparation
- Launch and measurement planning
Ongoing ASO
Custom quote
Scope and billing schedule agreed in your proposal.
- Listing updates and priorities
- Eligible experiments and review
- Reporting and next actions
Know what your fee covers. Your proposal should list deliverables, revision rounds, responsibilities, and reporting dates. Confirm any separate advertising spend, software, translation, or licensed-asset costs before starting.
Clear answers before you startYour ASO
Your ASO
questions, answered.
Understand the scope, access, and expectations before choosing how to move forward.
Talk through your app's needsWhat does an app store optimization expert do?
An ASO expert studies how people find and choose apps. The work can cover keywords, listing copy, creative, tests, and reporting. Your scope should state whether the expert advises your team or completes approved changes.
Is ASO the same as SEO?
ASO focuses on discovery and conversion within app stores. Search engine optimization (SEO) helps website pages appear in search engines. An app business may need both, with different tools and ways to measure results.
Do you work on both the Apple App Store and Google Play?
Both stores are covered in this service plan. Your custom quote should identify the stores, app listings, markets, and tasks included. Apple and Google Play need different metadata and testing workflows.
How long does ASO take to show results?
Doing the work and learning from it have different timelines. Store reviews, release dates, competition, and traffic affect the measurement period. Agree on delivery dates and data review points separately. A publishing date cannot guarantee a ranking or install result.
Is ASO a one-time project or ongoing work?
An audit or launch project has a defined scope. Ongoing work can include fresh research, listing changes, tests, and reporting. Choose based on what your app needs and what your own team can handle.
Will an ASO audit include fixing the issues?
That depends on the agreed scope. An audit can provide findings and a plan, with implementation priced separately. Your proposal should name the changes included and the work that needs your team.
Do you need access to our developer accounts?
A public listing review can start without account access. Detailed reporting or publishing may need approved access to App Store Connect or Play Console. Agree who receives access and who approves changes. Use platform account roles to grant the permissions needed.
Can ASO replace paid app advertising?
ASO and paid advertising serve different parts of app growth. A clearer store page may help users arriving through several sources. Keep paid and organic results separate when judging the effect of each activity.
Can ASO fix poor ratings or crashes?
Listing work can address unclear expectations and identify recurring feedback. Your product team needs to investigate and fix app faults. Android vitals can affect Google Play visibility, so app quality belongs in the growth discussion.
Who owns the keywords, copy, and creative assets?
Your agreement sets out ownership and usage rights. Check what you can keep, edit, and reuse before signing. Include keyword research, design files, copy, and licensed assets. Agree on account access and handover when the project ends.
Can you guarantee rankings within 24 hours?
No. An agency cannot control store decisions, search rankings, competitors, or user demand. Judge an ASO plan by its scope, evidence, and measurement process. Website SEO rankings and app store rankings are also different outcomes.
Your next stepLet's talk about
Let's talk about
your app's next stage.
Share your app, target markets, and the growth problem you want to solve. Request a custom quote for the work you need.
Bring these to the conversation
- Your App Store or Google Play link
- Target countries and languages
- Your current challenge or launch goal
- The work your team can handle